The Got Milk? is a widely popular advertising campaign to promote the consumption of milk.
One challenge I think Got Milk? faces is how to continue appealing to their target audience when milk is a commodity that cannot really be advanced in any way. In other words, Got Milk? faces more obstacles when it comes to coming up with new innovative advertising strategies.
The overall perception of the campaign is positive. When Got Milk? featured famous actors, athletes and people of influence, consumers would anticipate and look forward to the next ad. Furthermore, Got Milk? is one of the most widely recognized advertising campaigns in the US.
One question I have for the campaign strategists, is how do they go about creating a new creative brief when their objective is relatively the same? Or does the objective often change?
World Creative 